JENNIFER VITALE

Meet the powerhouse behind Higher Purpose Solutions LLC (HPS)—the dynamic visionary known as HPS's First Lady. She’s a marketing maven who’s redefining what it means to create strategies that deliver real, measurable results. With a track record of transforming small businesses and executing awe-inspiring campaigns for clients across the board, she’s got the expertise and the drive to take brands to the next level. From working for a global media giant to executing marketing initiatives for the world's most diverse casino-entertainment company, she’s seen it all and crushed it every step of the way.

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Her most cherished accomplishment is leading the development of the marketing strategy, philanthropy efforts, and creative direction for Subaru of Las Vegas—earning the prestigious 2023 Subaru Love Promise Retailer of the Year award, a distinction achievable by only one out of more than 600 retailers each year. Her ability to push boundaries and redefine what's possible in the ever-evolving marketing world is unmatched. She blends cutting-edge, innovative strategies with a heart-centered approach, always putting clients first and ensuring every detail aligns with their vision.

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Originally from Kaneohe, Hawaii, and drawn to Las Vegas in 2015, she believes the city chose her for one reason: to make a lasting impact. Known for her integrity, kindness, and passion for helping others succeed, she’s not just a marketing leader—she’s a trusted partner in your journey. When she’s not crushing it in the business world, she’s serving her community as a Leadership Las Vegas alumna, a board member for Make-A-Wish Nevada, and the board treasurer for the Nevada SPCA. This is more than just marketing—it’s a movement. Ready to join? Let’s make magic happen!